Purpose: The purpose is different in both literacy narrative and ad analysis papers. In literacy
narrative, we write about experience in some situation and we can see the purpose
based on the story. But, in ad analysis we write about the purpose of the ad which is
not our idea. We have be able to write what is the ad company is trying to tell us and
why have buy their product.
The main similarity between these two papers is that we have to be able to explain why
we are writing these papers.
Audience: There are two different types audience in both papers which is that in literacy narrative,
we know who we are writing to and will know how much we need explain our story.
But, in ad analysis the audience will be who are trying the product and how they are
convincing us to buy the product. We need be able to convince our audience if our
audience never seen the ad before.
The only similarity between these two papers is that we have to give certain amount of
details which can convince audience.
Genre: In literacy narrative, we write our personal experience which we choose to write. In ad
analysis, we have to write the genre that they had in the ad. The writer doesn't have any
choice to pick a genre for this.
Tone: We have a choice of tone when we write our paper. It can be serious, happy, sad, etc.
As I mentioned before there is no choice in choosing a tone for an ad analysis because we
have to be able to write the tone which is in the ad.
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